Spring Conference: Spotlight on Sessions

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AI That Actually Works: A Spotlight on Farouk Mouhtadi’s Must-See Session at the Spring Conference 2026

Artificial intelligence is everywhere right now - but for many in the fenestration industry, the real question isn’t what AI is, it’s what it actually does for my business.

From Hype to Practical Application

In his session, “AI for the Fenestration Industry: From Data to Better Decisions,” Farouk Mouhtadi brings a grounded, execution-focused perspective to a topic that’s often overcomplicated.

As an AI strategist at Moov AI, Farouk doesn’t deal in theory - he works directly with leadership teams to answer the tough questions:

• Where does AI actually create value?

• Which initiatives should come first?

• And how do you make sure they don’t stall out halfway?

Why This Session Matters for Fenestration Companies

The promise of AI can feel distant if you’re focused on day-to-day operations like production schedules, supply chain coordination, or quoting.

Farouk zeroes in on how existing data - data you already have - can be transformed into a competitive advantage. For manufacturers and distributors, that means practical gains like:

• Streamlining operations without massive system overhauls

• Reducing costs through better forecasting and planning

• Making faster, more informed decisions across teams

  
  

And importantly, these aren’t abstract ideas. The session highlights concrete use cases and measurable results, giving attendees a clear sense of what’s achievable today not five years from now.

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