Longueuil, October 5, 2020 – Despite the unique context of 2020, President Doors and Windows Inc. has continued to invest in its development and in the revision of its strategic approach in an increasingly competitive market which, in the eyes of consumers, is becoming more complex.
This new thinking allowed us to clarify our vision of things and improve our customer experience by simplifying the purchasing process and ensuring full support for sustainable fenestration replacement projects.
It is for this reason that we have opted for a new positioning and a new brand image which enhances the fact that President Doors and Windows above all, wishes to support owner-occupants and ensure their “interior well-being” by offering them simple solutions for replacing windows.
Our new brand image revalues the name «PRESIDENT» which will now proudly predominate, on the reading of its descriptor “doors and windows”. Occasionally, the logo will be accompanied by our new corporate signature «See the light» which invites consumers to make an informed choice by living a whole new experience that will simplify their lives.
Additional information:
Benoit Dubord
President, CEO
PRESIDENT, doors and windows
Phone: (450) 670-4777 # 200
Email: bdubord@pfpresident.com
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